Producer-buyer interaction under mass customization : analysis through automotive industry
Year of publication: |
December 2016
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Authors: | Khan, Arshia ; Haasis, Hans-Dietrich |
Published in: |
Logistics research. - Berlin : Springer, ISSN 1865-0368, ZDB-ID 2448348-5. - Vol. 9.2016, 1, p. 1-7
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Subject: | Producer-buyer linkage | Sales process | Mass customization | Automotive industry | Kfz-Industrie | Mass Customization | Beziehungsmarketing | Relationship marketing | Massenproduktion | Mass production |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s12159-016-0144-9 [DOI] hdl:10419/157742 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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