Producing customer happiness: the job to do for brand innovation
Year of publication: |
2011
|
---|---|
Authors: | Norton, D.W. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 4
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Consumer behaviour | Customers | Design management | Marketing strategy | Product design |
Saved in:
Online Resource
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