Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Madhubalan Viswanathan and José Antonio Rosa
| Year of publication: |
2007
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|---|---|
| Authors: | Viswanathan, Madhu ; Rosa, Jose Antonio |
| Published in: |
Product and market development for subsistence marketplaces. - Amsterdam : Elsevier, ISBN 0-7623-1396-X. - 2007, p. 1-17
|
| Subject: | Entrepreneurship | Entrepreneurship approach | Subsistenzwirtschaft | Subsistence economy | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003521933