The multiple brand personalities of David Beckham : a case study of the Beckham brand
John Vincent, John S. Hill, and Jason W. Lee
| Year of publication: |
2009
|
|---|---|
| Authors: | Vincent, John ; Hill, John S. ; Lee, Jason W. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 3, p. 173-180
|
| Subject: | Profisport | Professional sports | Fußball | Football | Sportler | Athletes | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897737