Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships
Year of publication: |
2010
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Authors: | Čater, Tomaž ; Čater, Barbara |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1321-1333
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Subject: | Lieferantenmanagement | Supplier relationship management | Emotion | Produktqualität | Product quality | Industrie | Manufacturing industries | B-to-B-Marketing | Business-to-business marketing |
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