Relationship-value-based antecedents of customer satisfaction and loyalty in manufacturing
Year of publication: |
2009
|
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Authors: | Čater, Barbara ; Čater, Tomaž |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 8, p. 585-597
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries |
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