Product and services management
George J. Avlonitis and Paulina Papastathopoulou
| Year of publication: |
c2006 ; Online-Ausg.
|
|---|---|
| Authors: | Aulōnitēs, Geōrgios I. |
| Other Persons: | Papastathopoulou, Paulina (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Produktivität | Productivity | Dienstleistungssektor | Service industry | Dienstleistungsmanagement | Service management | Management | Produktpolitik | Dienstleistungsbetrieb |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Online Resource
| Extent: | Online Ressource (viii, 270 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion |
| ISBN: | 978-1-4462-1238-7 ; 978-1-4462-1238-7 ; 978-1-4129-0865-8 ; 978-1-4129-0865-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208098