Product attachment : design strategies to stimulate the emotional bonding to products
Year of publication: |
2008
|
---|---|
Authors: | Mugge, Ruth |
Other Persons: | Schoormans, Jan P. L. (contributor) ; Schifferstein, Hendrik N. J. (contributor) |
Published in: |
Product experience. - Amsterdam : Elsevier, ISBN 0-08-045089-X. - 2008, p. 425-440
|
Subject: | Produktgestaltung | Product design | Emotion | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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