Product attributes and benefits : integrated framework and research agenda
Hitesh Kalro and Mayank Joshipura
| Year of publication: |
2023
|
|---|---|
| Authors: | Kalro, Hitesh ; Joshipura, Mayank |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 4, p. 409-426
|
| Subject: | Bibliometric analysis | Consumer behavior | Consumer motivation | Content analysis | Literature review | Product attributes | Product benefits | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2022-0402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313028