Role of product advantage in shaping product outcome : a hybrid review
Year of publication: |
2024
|
---|---|
Authors: | Kalro, Hitesh ; Joshipura, Mayank |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 3, p. 534-552
|
Subject: | Bibliometric analysis | Content analysis | Literature review | New product development | Product advantage | Product performance | Produktentwicklung | Bibliometrie | Bibliometrics | Produktivität | Productivity |
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