Product attributes and preference for foreign brands among Vietnamese consumers
Jaeha Lee, Minhthu Jill Nguyen
Year of publication: |
March 2017
|
---|---|
Authors: | Lee, Jaeha ; Nguyen, Minhthu Jill |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 76-83
|
Subject: | Vietnam | Foreign brand | Product attributes | Fashion purchase | Emerging market | Konsumentenverhalten | Consumer behaviour | Viet Nam | Markenimage | Brand image | Mode | Fashion | Markenführung | Brand management |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Develop Brand Love for Fashion Brands in Viet Nam
Nguyen, Quynh Mai, (2020)
-
Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China
Oh, Han-Mo, (2017)
-
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen, (2023)
- More ...
Similar items by person