Product brand differentiation and dual‐channel store performances of a multi‐channel retailer
Year of publication: |
2010
|
---|---|
Authors: | Yan, Ruiliang |
Other Persons: | Lim, Lynn L.K. (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 5, p. 672-692
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product differentiation | Marketing strategy | Distribution channels and marketing | Game theory | Marketing research |
-
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood, (2015)
-
Product line extensions and technology licensing with a strategic supplier
Chen, Liwen, (2016)
-
Product differentiation in video games : a closer look at Fortnite's success
Moritz, Karl-Heinz, (2020)
- More ...
-
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L.K., (2008)
-
The Development and Application of an Organisational Learning Matrix
Lim, Lynn L.K., (2004)
-
To the public‐listed companies, from the investment community
Lim, Lynn L.K., (2002)
- More ...