Product branding in China and the role of Western companies
Agustí Casas Romeo, Esther Subirá Lobera, Tsui-ling Huang Sabina, Carlos Grau Altueró and Maria Luise Solé Moro
| Year of publication: |
2007
|
|---|---|
| Authors: | Casas Romeo, Agustí ; Subirá Lobera, Esther ; Huang, Tsui-ling Sabina ; Algueró, Carlos Grau ; Solé Moro, Maria Luisa |
| Published in: |
The economic relations between Asia and Europe : organisations, trade and investment. - Oxford : Chandos, ISBN 978-1-84334-311-0. - 2007, p. 187-206
|
| Subject: | Internationale Wirtschaftsbeziehungen | International economic relations | Internationale Unternehmenskooperation | International business cooperation | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Markenführung | Brand management | Lebensstil | Lifestyle | China | Westliche Staaten | Western countries | 1990-2005 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003549629