The forgotten effects theory in the case of consumer decision making in the city of Barcelona
Year of publication: |
2022
|
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Authors: | Vizuete-Luciano, Emili ; Boria-Reverter, Sefa ; Solé Moro, Maria Luisa ; Argila-Irurita, Ana María |
Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 18-30
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Subject: | Forgotten effects theory | Consumer decision making | Fuzzy | Barcelona | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Fuzzy-Set-Theorie | Fuzzy sets |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-06581-1_3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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