Product bundling for "Efficient" vs "Non-Efficient" customers : market basket analysis employing genetic algorithm
Year of publication: |
2022
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Authors: | Pradhan, Saurabh ; Priya, Pankaj ; Patel, Gokulananda |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 293-310
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Subject: | Association Rule Mining (ARM) | Genetic Algorithm (GA) | Market Basket Analysis (MBA) | product bundling | segmentation | Leistungsbündel | Bundling strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Evolutionärer Algorithmus | Evolutionary algorithm | Marktforschung | Market research | Data Mining | Data mining |
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