Product Characteristics vis-a-vis Consumers’ Risk Perception : A Conceptual Study of Online Shopping
Year of publication: |
2014
|
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Authors: | Sinha, Priyanka ; Singh, Saumya |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wahrnehmung | Perception |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XIII, No. 2, May 2014, pp. 40-57 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 29, 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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