A framework for analysis of strategy development in globalizing markets
Year of publication: |
2009
|
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Authors: | Solberg, Carl Arthur |
Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 81-99
|
Subject: | Globalisierung | Globalization | Internationaler Markteintritt | International market entry |
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