Product-Country Images in Canada and in the People's Republic of China This paper presents the results of a cross-national survey of 209 Chinese and 175 Canadian male consumers. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of the quality and purchase value of six product categories, ie, ...
Year of publication: |
1999
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Authors: | Ahmed, Sadrudin A. ; d'Astous, Alain |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 11.1999, 1, p. 5-22
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