Product design rivalry : multiple-attributes approach to differentiation
Year of publication: |
2008
|
---|---|
Authors: | Matsubayashi, Nobuo |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 29.2008, 7, p. 555-563
|
Subject: | Produktgestaltung | Product design | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour |
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