Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing
Year of publication: |
2021
|
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Authors: | Yu, Yinan ; Qiu, Liangfei ; Chen, Hailiang ; Yen, Benjamin P. C. |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Social Web | Social web | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments June 1, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.2630910 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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