Product innovation accounting, customer response capability and market success : an empirical investigation in Thailand
Kanchana Sukanthasirikul, Kornchai Phornlaphatrachakorn
| Year of publication: |
2021
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| Authors: | Kanchana Sukanthasirikul ; Kornchai Phornlaphatrachakorn |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 10, p. 65-76
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| Subject: | Product Innovation Accounting | Customer Response Capability | Market Success | Management Accounting System | Marketing Intelligence | Technology Orientation | Innovation | Produktentwicklung | New product development | Rechnungswesen | Accounting | Marketing | Beziehungsmarketing | Relationship marketing | Thailand | Erfolgsfaktor | Success factor |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2021.vol8.no10.0065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671082