Product life-cycle : new products, quality, substitutes and advertising in the theatrical movie markets
Year of publication: |
2017
|
---|---|
Authors: | Gokhale, Jayendra S. ; Wilson, Wesley W. |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 17.2017, 4, p. 119-140
|
Subject: | Product Life Cycle | Advertising | Product quality | Box office sales | movie demand | New Products | Werbung | Produktqualität | Produktlebenszyklus | Product life cycle | Filmwirtschaft | Film industry | EU-Staaten | EU countries | Produktentwicklung | New product development | Produktdifferenzierung | Product differentiation | Innovation |
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