Product life cycles as marketing models
Year of publication: |
1967
|
---|---|
Authors: | Cox jr., William E. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 40.1967, 4, p. 375-384
|
Subject: | Produktgestaltung | Arzneimittelmarkt |
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