Product-Line Competition: Customization vs. Proliferation
Year of publication: |
2008
|
---|---|
Authors: | Mendelson, Haim ; Parlaktürk, Ali K. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 12, p. 2039-2053
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | mass customization | product strategy | pricing | operations-marketing interface |
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