Product line extension in consumer software markets in the presence of free alternatives
Year of publication: |
June 2016
|
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Authors: | Baird, Aaron ; Miller, Chadwick J. ; Raghunathan, T. S. ; Sinha, Rajiv K. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 2, p. 282-301
|
Subject: | product line extensions | versioning | free alternatives | willingness to pay | piracy | context-dependent preferences | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | USA | United States | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay |
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