Product line optimization in the presence of preferences for compromise alternatives
Year of publication: |
2021
|
---|---|
Authors: | Bechler, Georg ; Steinhardt, Claudius ; Mackert, Jochen ; Klein, Robert |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 288.2021, 3 (1.2.), p. 902-917
|
Subject: | Product line selection | Choice behaviour | Compromise effect | Multinomial logit | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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