Product management and the marketing of financial services
| Year of publication: |
1997
|
|---|---|
| Authors: | Strieter, Jeffrey ; Gupta, Ashok K. ; Raj, S.P. ; Wilemon, David |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 11.1997, 2-3, p. 128-149
|