Product management and the marketing of financial services
Year of publication: |
1997
|
---|---|
Authors: | Strieter, Jeffrey ; Gupta, Ashok K. ; Raj, S.P. ; Wilemon, David |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 11.1997, 2, p. 128-149
|
Publisher: |
MCB UP Ltd |
Subject: | Banking | Financial services | Marketing | Product management | USA |
-
Donnelly, James H., (1985)
-
Customer Orientation of Bank Employees and Culture
Kelley, Scott W., (1990)
-
Bank Marketing in a Changing World
Andrew, Kenneth, (1990)
- More ...
-
Product management and the marketing of financial services
Strieter, Jeffrey, (1997)
-
R&D Outsourcing as the Next Frontier : Key Drivers and Firm Level Considerations
Pattit, Jason M., (2015)
-
Strategic Partnering for Developing New Products
Millson, Murray R., (1996)
- More ...