Product market diversification and market emphasis : impacts on firm idiosyncratic risk in market turbulence
Year of publication: |
2017
|
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Authors: | Wenbin, Sun ; Govind, Rahul |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1308-1331
|
Subject: | Contingency theory | Market turbulence | Idiosyncratic risk | Market emphasis | Product market diversification | Diversifikation | Diversification | Risiko | Risk |
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