Product marketing for technology companies
Mark Butje
| Alternative title: | Product marketing |
|---|---|
| Year of publication: |
2005
|
| Authors: | Butje, Mark |
| Publisher: |
Amsterdam [u.a.] : Elsevier |
| Subject: | New products | Marketing | High technology industries | Information technology | Produktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 183 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-5994-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004444473