Product option framing under the influence of a promotion versus prevention focus
Year of publication: |
2013
|
---|---|
Authors: | Cheng, Yin-hui ; Yen, HsiuJu Rebecca ; Chuang, Shih-chieh ; Chang, Chia-jung |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 402-413
|
Subject: | Option framing | Regulatory focus | Promotion-focus | Prevention-focus |
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