Product order affects consumer preferences for variety bundles
Year of publication: |
2017
|
---|---|
Authors: | Mittelman, Mauricio ; Andrade, Eduardo B. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 869-884
|
Subject: | Bundle | Product attitude | Visual aesthetics | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Produktdifferenzierung | Product differentiation | Ästhetik | Aesthetics | Produktgestaltung | Product design |
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