The effects of innovative visual design on consumer attitude
Year of publication: |
2021
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Authors: | Hong, JungHwa ; Byun, Kyung-Ah |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 1, p. 29-40
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Subject: | holistic thinking | information processing | innovative product design | visual aesthetics | visual innovativeness | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Innovation | Visualisierung | Visualization | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Ästhetik | Aesthetics |
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