Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Thomas J. L. van Rompay and Martijn Veltkamp
| Year of publication: |
2014
|
|---|---|
| Authors: | Rompay, Thomas J. L. van ; Veltkamp, Martijn |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 6, p. 404-415
|
| Subject: | Verpackungsgestaltung | Package design | Produktinformation | Product information | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362503