Product placement : die neue Kunst der geheimen Verführung
Manfred Auer ; Udo Kalweit ; Peter Nüßler
| Year of publication: |
1988
|
|---|---|
| Authors: | Auer, Manfred ; Kalweit, Udo ; Nüßler, Peter |
| Publisher: |
Düsseldorf [u.a.] : ECON-Verl. |
| Subject: | Werbemittel | Promotional materials | Hörfunkwerbung | Radio advertising | Product placement |
| Description of contents: |
Manfred Auer/Udo Kalweit/Peter Nüßler: Product Placement. Die neue Kunst der geheimen Verführung. Econ Verlag, Düsseldorf/Wien/New York 1988, 280 Seiten, 49,80 DM
Table of Contents [d-nb.info]
; Description [gbv.de]
|
| Extent: | 280 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Ausz. u.d.T.:Product placement |
| ISBN: | 3-430-11078-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000735425