Product Placement in der Sportartikelindustrie
vorgelegt von Elke Bosselmann
| Year of publication: |
1994
|
|---|---|
| Authors: | Bosselmann, Elke |
| Subject: | Sportartikelindustrie | Product placement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 210 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Frankfurt am Main, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 196 - 210 |
| Classification: | Marketing ; Produzierendes Gewerbe ; Sport, Sportwissenschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000531478