Product standardization or adaptation: the Japanese approach
Year of publication: |
1996
|
---|---|
Authors: | Leonidou, Leonidas C. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 2.1996, 4, p. 53-71
|
Publisher: |
MCB UP Ltd |
Subject: | International business | Japan | Middle East | Multinationals | Product adaptation |
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