Product strategy and management
Michael Baker and Susan Hart
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Baker, Michael ; Hart, Susan |
| Publisher: |
London : Prentice Hall |
| Subject: | Produktpolitik | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 541 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004881927