Product strategy for industrial goods
Year of publication: |
1969
|
---|---|
Authors: | Cunningham, M. T. ; Hammouda, M. A. A. |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 6.1969, 2, p. 223-242
|
Subject: | Absatzpolitik |
-
Market : review for marketing theory and practice
(1993)
-
(2008)
-
(1992)
- More ...
-
The determinants of choice of supplier : a study of purchase behaviour for capital goods
Cunningham, M. T., (1973)
-
The product management function in marketing : some behavioural aspects of decision taking
Cunningham, M. T., (1975)
-
Product planning : the essence of corporate strategy
Cunningham, M. T., (1972)
- More ...