The determinants of choice of supplier : a study of purchase behaviour for capital goods
Year of publication: |
1973
|
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Authors: | Cunningham, M. T. ; White, J. G. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 7.1973/74, 3, p. 189-202
|
Subject: | Industriemarkt | Großbritannien |
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