Product touch and consumers' online and offline buying : the role of mental representation
Wumei Liu, Rajeev Batra, Haizhogn Wang
| Year of publication: |
September 2017
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|---|---|
| Authors: | Liu, Wumei ; Batra, Rajeev ; Wang, Haizhogn |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 3, p. 369-381
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| Subject: | Product touch | Mental representation | Purchase decisions | Online and offline retailing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision | Emotion | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744863