Product Variety and Endogenous Pricing with Evaluation Costs
Year of publication: |
2009
|
---|---|
Authors: | Villas-Boas, J. Miguel |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 8, p. 1338-1346
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | product policy | pricing | search costs | information overload | consumer choice |
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