Productivity metrics and consumers' misunderstanding of time savings
Year of publication: |
June 2016
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Authors: | Langhe, Bart de ; Puntoni, Stefano |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 396-406
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Subject: | time perception | numeracy | productivity | efficiency | heuristics and biases | Konsumentenverhalten | Consumer behaviour | Heuristik | Heuristics | Produktivität | Productivity | Technische Effizienz | Technical efficiency | Intertemporale Entscheidung | Intertemporal choice | Systematischer Fehler | Bias |
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