Bang for the buck : gain-loss ratio as a driver of judgment and choice
Bart de Langhe; Stefano Puntoni
| Year of publication: |
2015
|
|---|---|
| Authors: | Langhe, Bart de ; Puntoni, Stefano |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 5, p. 1137-1163
|
| Subject: | gain-loss ratio | efficiency | decreasing marginal sensitivity | loss aversion | probability weighting | prospect theory | risk preference | mixed gambles | Prospect Theory | Prospect theory | Risikopräferenz | Risk attitude | Risikoaversion | Risk aversion | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284860