Produkt ist Kommunikation : Integration von Branding und Usability
Norbert Hadwiger ; Alexandre Robert
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Hadwiger, Norbert ; Robert, Alexandre |
| Publisher: |
Bonn : Galileo Press |
| Subject: | Produktmarketing | Corporate Communication |
| Extent: | 214 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 203 - 207 |
| ISBN: | 3-89842-216-X |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004783559