Produkt und Markenimage
Günter Schweiger und Andreas Strebinger
| Year of publication: |
2007
|
|---|---|
| Authors: | Schweiger, Günter ; Strebinger, Andreas |
| Published in: |
Marktpsychologie. - Göttingen [u.a.] : Hogrefe, Verl. für Psychologie, ISBN 3-8017-0583-8. - 2007, p. 347-374
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003427112