Produktmanagement im Einzelhandel und der Medienwelt
Hrsg.: Christian Abegglen
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Abegglen, Christian (ed.) |
| Publisher: |
St. Gallen : St. Galler Business Books & Tools |
| Subject: | Produktmanagement | Product management | Innovationsmanagement | Innovation management | Einzelhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 145 S. graph. Darst. |
|---|---|
| Series: | Publikationsreihe ganzheitliches Management in der Praxis : ausgewählte Diplomarbeiten der St. Galler Business School. - St. Gallen : St. Galler Business Books & Tools, ZDB-ID 2614967-9. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 2 Beitr. |
| ISBN: | 3-905379-28-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239566