Professor Shelby Hunt's contributions to franchising : revisiting forecasts and recommendations four decades later
Year of publication: |
2021
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Authors: | Badrinarayanan, Vishag |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 2, p. 200-212
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Subject: | franchising practice | Franchising research | Professor Shelby Hunt | review | tribute | Bibliometrie | Bibliometrics | Franchising |
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