Knowledge heterogenization of the franchising literature applying transaction cost economics
Year of publication: |
2020
|
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Authors: | Tsai, Fu-Sheng ; Kuo, Chin-Chiung ; Lin, Julia L. |
Published in: |
Economies : open access journal. - Basel : MDPI, ISSN 2227-7099, ZDB-ID 2704214-5. - Vol. 8.2020, 4/106, p. 1-27
|
Subject: | franchising research | knowledge heterogenization | marketing | Scientometrics | transaction cost economics | Franchising | Transaktionskosten | Transaction costs | Bibliometrie | Bibliometrics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/economies8040106 [DOI] hdl:10419/257155 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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