Profiling retail Web site functionalities and conversion rates : a cluster analysis
Year of publication: |
2009
|
---|---|
Authors: | Ayanso, Anteneh ; Yoogalingam, Reena |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 14.2009/10, 1, p. 79-113
|
Subject: | Website | Clusteranalyse | Cluster analysis | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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